Learn how to cold call and build new customers

April 19, 2011

For some people, cold calling is a necessary part of their job function. Do you know how to do it effectively?

Cold call. Just the word alone elicits negative thoughts of a seemingly endless list of phone numbers and prospects who don’t always appreciate being sold to.

How many “vital” things do you need to do today before you start cold calling? Clean out your files, rearrange your desk; oil the wheels on your chair? If you’re like most sales people you can think of a million excuses not to cold call because — let’s face it — you hate it. The rejection and sense of failure are tough to take. But cold calling is necessary to success since new business often accounts for as much as 50% of your production.

But Dale Carnegie Training of Allentown can help change your perception of this task with its How to Cold Call and Build New Customers class. This one-day seminar will show you how to make strong calls that create appointments and lead to new business. You’ll begin by learning how to maneuver the modern obstacle course. Next you will write and deliver a 45 second cold call presentation. You’ll also learn to ask power questions that engage your prospect. Finally, you’ll learn what to do once you have the appointment.

This information-packed seminar gives you the complete process. Take the stress out of cold-call days and improve your hit ratio.

You’ll also learn how to:

  • Search systematically for new opportunities
  • Employ 7 ways to charge yourself up to make cold calls
  • Use 10 proven strategies to get past the gatekeeper
  • Determine what type of prospect you are dealing with
  • Understand your value proposition
  • Know when to stop and move on
  • Use new business development to double your sales

This one-day seminar will be held from 9 a.m. to 5 p.m. Friday, May 20, at the Hilton Garden Inn Allentown – Bethlehem Airport, 1787-B Airport Road, Allentown.

For more information or to sign up, check out the course registration page here.

This post is brought to you by the good folks at Dale Carnegie Training of Philadelphia and Allentown, providers of professional development and management development courses and information in Philadelphia and Allentown. We would love to connect with you on Facebook as well.

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