“‘Worst excuse for pizza I ever had,'” says Domino’s president, Patrick Doyle, as he grimly quoted a customer’s comment. “Totally devoid of flavor.” “Domino’s pizza crust to me is like cardboard,” says a woman in a clip taken from a focus-group panel. Another Domino’s employee, who appears near tears, reads another review: “The sauce tastes like ketchup.” Is this a way to win customers?
Actually, it is. Domino’s very public admission of its own awfulness might represent the most elaborate “mea culpa” ad in advertising history. But it’s hardly the first. Companies sometimes admit their flaws and faults in a bid for public empathy. The strategy usually has two parts. Part one: Confess. Part two: Vow to do better. While Domino’s never quite expresses remorse, the comments in its commercial do set up the company’s promise to improve, with better ingredients and a new pizza recipe.
Is there something particularly unusual or unique about the Domino’s story? Is it an anomaly, or is there some fundamental lesson to be learned about the relationship between stagnation and decline, change and growth?
Truth is, there is nothing all that surprising in the Domino’s scenario. For companies and individuals alike, stagnation inevitably leads to decline. You’ve got to continually get better, or you’ll eventually get worse. The only difference with Domino’s Pizza is that Patrick Doyle went public and admitted it.
The antidote to stagnation and decline is ongoing and meaningful change. It can be small scale or large, subtle or overt. The point is that deliberate, calculated change leads directly to growth and progress.
Self-development and continuous learning are essential in the quest for growth. Read. Take Dale Carnegie Training classes. Join a mastermind group or form one of your own. It is only through challenging yourself and taking risks that you will ensure moving forward.
Remember, change need not be scary and it need not overwhelm you. Particularly when supported by others, like Dale Carnegie Training, change initiatives can be extremely energizing and motivating both to your business and to you personally. Just put your best foot forward and do something new.
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Photo credit: Salvatore Vuono