Sales Training: What To Do With Angry Customers

February 23, 2012

Angry, complaining customers are a part of every business. You can treat them in one of two ways: they can be the problem, or they can be an opportunity to change a bad situation into a great situation. Of course it would be easier to pass it on to someone else and just deal with people who like you, but eventually each of them will be that difficult customer as well. The reason for this is because your company is not perfect and neither are you. At some point you will mess something up, it is how you deal with situations that arise that will matter the most to your customers.

Dealing with angry customers is something that’s covered in Dale Carnegie Training sales training courses. Angry customers are almost always angry because they feel like they have been wronged in some way. The product didn’t arrive at the time they thought it would, they were charged more than expected, the new delivery person was rude to them, or something else equally as bad.

To use the last as an example: the truth is that it is completely true that the delivery man may have been rude because he was having a bad day. Maybe he got into a fight with his wife that morning. Or maybe he thought he was being nice, but they just took it as being rude. No matter what the truth is, the customer doesn’t care about the reason they just want the problem fixed. There is a very simple solution to the problem too—simply take the delivery guy off that route and give the customer someone else as well as a bonus perk to show that you really care and are sorry that this happened.

The key point is to remember to not get upset with the customer, or baby them. Treat them with respect and caring. Show that as much as they care about your company, by letting you know that something went wrong and giving you a chance to fix the problem, you care enough to fix the problem and show them you are glad that they are one of your customers.

This post is brought to you by the good folks at Dale Carnegie Training of Philadelphia and Allentown, providers of professional development and management development courses and information in Philadelphia and Allentown. We would love to connect with you on Facebook.

Photo credit: Ambro

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4 Responses to Sales Training: What To Do With Angry Customers

  1. management development training on June 15, 2012 at 6:42 am

    Well done. I found it fascinating to read through the various perspectives about leadership brand and leadership qualities.

  2. sales training NYC on March 8, 2017 at 2:17 pm

    If you believe you can, you’re probably right. If you believe you can’t, you more than definitely are! What you believe is one of the biggest predictors of what you will accomplish.

  3. sales training Bergen County NJ on December 20, 2017 at 5:47 am

    Without understanding why people buy the product, it is almost impossible for the salesperson to close the deal. A good sales training course which is clearly linked to customer service will encourage your staff to consider the underlying and psychological reasons people will make a purchase. This increased understanding of customer behavior can help create an environment where your customers feel comfortable and confident buying from you.

  4. sales training New Brunswick NJ on January 3, 2018 at 6:08 am

    A common language means greater efficiency. A company-wide sales training initiative will allow everyone to work from the same playbook, and that includes having internal conversations with a shared language in place.

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