In virtually every aspect of business and even in life, the old adage, “practice makes perfect” is often very true. Especially in this global environment, competition is intense as a multitude of similar businesses compete for the same demographical client base.
Many leaders, and more salespeople then you would like to count, would almost rather “wing” it in a deal or a meeting than rehearse their presentation. It is indeed human nature for you not to role play or practice in front of a mirror to get the script down right. But within the letters that spell the word practice, you can see the distinct advantage of being prepared as a professional.
- P: Patience is more than a virtue. By simply knowing what needs to be said in front of a client or an audience, you often can make adjustments you need to get to your goal.
- R: Repetition just keeps you sharp. Just as a surgeon improves with every similar operation, you improve in communication skill with each recurrence.
- A: It never is about you when you are in front of an audience. It is about them. Clients are considering both time and money, and being succinct is critical.
- C: Consistency and rhythm makes for smooth presentation.
- T: By going over the presentation, you can make adjustments with timing. No one likes anything long-winded.
- I: By showing effort and purpose, your integrity improves with every sales pitch or with every speech.
- C: Challenge your abilities and hone your weaknesses because they enable you to be outstanding with both clients and people.
- E: In the end, it is the excellence of what you do in every professional category that gives you the edge in this fragile economy.
Patience, Repetition, Audience, Consistency, Timing, Integrity, Challenge, and Excellence combine to give you the edge you need every day. All you have to do is P.R.A.C.T.I.C.E.
Photo Credit: UWYO.edu