9 Things to Do After the Sale is Made

January 3, 2013

Once you have gained new customers, you will have to manage their expectations in order to keep them happy. Although managing new customer expectations is not that difficult, it does take some time and effort by you and your employees to keep them happy.

To help you with your current (and future) customer base, here are 9 key points from your friends at Dale Carnegie Training of Philadelphia to help you and your employees :

1. People Want You To Show An Interest In Them:  You need to not only know about their business but who they are and the things they like and enjoy.

2. People Want You To Respond FAST:  Face it, your customers want their products and services yesterday, not tomorrow or 10 days from now. If you are slow, your customers will find someone else who can provide faster service.

3. People Want A Live Person To Be Available:  Your customers want to know they can immediately reach a live person when there is a problem or question with your products or services. Provide numerous ways for your customers to reach you, including business phone, home phone, fax, e-mail, and cell phone.

4. People Want A Friendly Person To Talk To When They Call:  No matter who talks with your customers, make sure that they are smiling on the phone — and yes, a customer can tell when they in fact do.

5. They Want You To Under-Promise And Over-Deliver:  If you are over-promising and under-delivering on your products and services, we can assure you that your clients will NOT recommend you to someone they know.

6. People Want You To Help Them Solve A Problem:  If a customer calls you with a particular problem, they want you to help solve it. When you do that consistently, you will find yourself growing a large base of customers.

7. Tell Your Customers “Yes, I can do that” versus “No, We Can’t Do That:” Once you empower your staff to help your customers, you will find not only are your customers happy but your employees are too.

8. Don’t Nickel And Dime Your Customers:  No matter what you sell, don’t charge your customers for small or simple requests — it only makes you look cheap.

9. Your Customers Like To Hear You Say “Thank You For Your Business:” Whenever you have a chance, let your customers know how much you appreciate their business. The key is conveying it with sincerity.

How customers perceive your business is their reality, so take a step back and examine how you do business. Additionally, consider e-mailing a customer satisfaction survey to learn what you can do to improve your products and services. These surveys can also be a revenue generator for your business as they are a great venue for asking your client base this one magic question: What other products or services do you have an interest in learning more about?


This post is brought to you by the good folks at Dale Carnegie Training of Philadelphia, providers of professional development and management development courses and information in Philadelphia. We’d love to connect with you on Facebook and LinkedIn.

Photo credit: freedigitalphotos.net/stockimages

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