5 Elements of Social Media Strategy

March 5, 2013

Social Media is still exploding in often unexplainable ways here in Philadelphia and across the globe. There were more tweets than beards at the Oscars, and where would professional sports be without all those clever comments from the athletes and players? Every business owner and client alike carry the same tools of the trade. Devices such as an iPad, iPhone, Kindle Fire, BlackBerry, and Smartphone are everywhere. Most of us are within six inches of some kind of device.

Interesting to note that the average consumer today is product and service savvy because of the instant information they all have access to every day. People know everything about what they want to buy or where they want to eat. They are the new experts because of these devices. Here in Philadelphia, everyone is on a constant learning curve to stay up with the technology. It just keeps getting tougher.

No matter the high speed of this spinning world, it is where our businesses grow and thrive. But the classic Carnegie success variables such as credibility, rapport, honest communication skills and positive attitude create relationships pretty much the same way they always have, regardless of the technological world we are now in.

In fact, at the heart of Carnegie Training is purpose and process. It is always a win-win for the customer and the business.

The following five elements have never changed over the decades since Mr. Carnegie published his first book in 1936:

  • Excellence:  No one is asking every single one of us to be great in everything, but Carnegie Training and reinforcement can get employees to be very good
  • Respect the client:  Everyone must have only the best interests of the customer in mind.
  • Assertive Listening: Listening is the most important skill in an organization. It is never easy to listen, but it must become a habit.
  • Positive Demeanor: Being positive is everything! Attitude is everything. Being upbeat, friendly and personable are essential elements for success.
  • Professionalism: Because the customer now knows as much as or more than the typical employee knows, front-line people have to be experts in products and service.

When people are trained to do well, they often will do well. Training and understanding are critical to making it in today’s “instant message” world. Being the best takes time, talent and luck!


This post is brought to you by the good folks at Dale Carnegie Training of Philadelphia, providers of professional development and management development courses and information in Philadelphia. We’d love to connect with you on Facebook and LinkedIn.

Photo: IMU Social Media

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