Katie Iorio-Martin, Franchise President of Dale Carnegie Philadelphia, was recently interviewed by Brian Lucas at the website Keeping Agile. In the interview, Katie discusses Dale Carnegie in the era of technology, employee engagement, and the importance of the Dale Carnegie philosophy.
“Katie Iorio-Martin is the Franchise President and CEO; Partner of Dale Carnegie Training for Southeastern Pennsylvania located at 2000 Valley Forge Circle, Suites 119 & 120 King of Prussia, PA 19406. She has been involved with Dale Carnegie for over 20 years in various roles including sales, operations, and training. Katie is a top certified, multi-course trainer. She is responsible for setting corporate strategy and leading her team’s execution. Katie supports sales consultants, coaches trainers, manages all internal processes and works with clients at the strategic level. Her dedication to excellence has led her organization to numerous and prestigious awards.
This was an absolutely fascinating interview! Usually I spend time up front putting the person I am interviewing at ease. Much to my surprise, I found the tables reversed in this interview. Katie practiced what she preaches in the Dale Carnegie program with consummate style and a very natural aplomb.
She also had prepared for our interview. She came supplied with handouts and presented me with the latest Dale Carnegie book, “How to Win Friends and Influence People in the Digital Age“. Instead of lecturing me from across her desk, she sat next to me. She listened intently when I spoke and made me feel that my questions were more important to her than her answers. She took notes whenever we broke into a discussion and I made a point she particularly liked. Katie wasn’t granting me some of her “precious time” as an important CEO of a busy organization; she was having a conversation with me that was as important to her as it was to me.
In short, she made me feel like the most important person in the room, without the slightest hint of condescension. Katie Iorio-Martin is the genuine article when it comes to honest agile management! Dale Carnegie would have been proud!
Lucas: You are in an interesting position as a business. You have a very mature product that was developed long before the technologies we are inundated with today. It depends on people, not technology. So can you tell me, how the principles of Dale Carnegie apply in this technology era of working in microtime and hypertasking and how is it that you have almost 100% customer satisfaction?
Iorio-Martin: Interestingly enough, they are not just applicable, but even more necessary today than ever before. There is intense pressure to maximize the quality of our performance and unrelenting demand for incredible speed in delivering products and services today. Leaders have to be as efficient and effective as possible in their communication, understanding and cooperation with others to keep pace. In a word, we need to build a TRUST relationship with co- workers, clients and even those who market to us. Furthermore, we don’t have the luxury of necessarily meeting someone in person today to build that relationship. Social media has changed the communication paradigm so much that we can have friends, even business partners that we have never met in person. The entire relationship could exist through email, texting and Facebook or even intercompany information systems. It’s a very different world.”
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