Interview: A Natural Agilist Practices What She Preaches

April 8, 2013

dale-carnegie-training1Katie Iorio-Martin, Franchise President of Dale Carnegie Philadelphia, was recently interviewed by Brian Lucas at the website Keeping Agile. In the interview, Katie discusses Dale Carnegie in the era of technology, employee engagement, and the importance of the Dale Carnegie philosophy.

Katie Iorio-Martin is the Franchise President and CEO; Partner of Dale Carnegie Training for Southeastern Pennsylvania located at 2000 Valley Forge Circle, Suites 119 & 120 King of Prussia, PA 19406.  She has been involved with Dale Carnegie for over 20 years in various roles including sales, operations, and training.  Katie is a top certified, multi-course trainer.   She is responsible for setting corporate strategy and leading her team’s execution.  Katie supports sales consultants, coaches trainers, manages all internal processes and works with clients at the strategic level.  Her dedication to excellence has led her organization to numerous and prestigious awards.

This was an absolutely fascinating interview!  Usually I spend time up front putting the person I am interviewing at ease.  Much to my surprise, I found the tables reversed in this interview.  Katie practiced what she preaches in the Dale Carnegie program with consummate style and a very natural aplomb.

She also had prepared for our interview.  She came supplied with handouts and presented me with the latest Dale Carnegie book, “How to Win Friends and Influence People in the Digital Age“.   Instead of lecturing me from across her desk, she sat next to me.  She listened intently when I spoke and made me feel that my questions were more important to her than her answers.  She took notes whenever we broke into a discussion and I made a point she particularly liked.  Katie wasn’t granting me some of her “precious time” as an important CEO of a busy organization; she was having a conversation with me that was as important to her as it was to me.

In short, she made me feel like the most important person in the room, without the slightest hint of condescension.  Katie Iorio-Martin is the genuine article when it comes to honest agile management!  Dale Carnegie would have been proud!

Lucas: You are in an interesting position as a business.  You have a very mature product that was developed long before the technologies we are inundated with today.  It depends on people, not technology.  So can you tell me, how the principles of Dale Carnegie apply in this technology era of working in microtime and hypertasking and how is it that you have almost 100% customer satisfaction?

Iorio-Martin: Interestingly enough, they are not just applicable, but even more necessary today than ever before.  There is intense pressure to maximize the quality of our performance and unrelenting demand for incredible speed in delivering products and services today.  Leaders have to be as efficient and effective as possible in their communication, understanding and cooperation with others to keep pace.  In a word, we need to build a TRUST relationship with co- workers, clients and even those who market to us.  Furthermore, we don’t have the luxury of necessarily meeting someone in person today to build that relationship.  Social media has changed the communication paradigm so much that we can have friends, even business partners that we have never met in person.  The entire relationship could exist through email, texting and Facebook or even intercompany information systems.  It’s a very different world.”

Click over to Keeping Agile to read the rest of the interview!


This post is brought to you by the good folks at Dale Carnegie Training of Philadelphia, providers of professional development and management development courses and information in Philadelphia. We’d love to connect with you on Facebook and LinkedIn.

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9 Responses to Interview: A Natural Agilist Practices What She Preaches

  1. Brad on April 8, 2013 at 5:28 pm

    This is a very intelligent interview. Katie is very well spoken and makes a strong case for the kind of training Dale Carnegie provides. I never made the connection between Carnegie and business agility or personal agility before. I see them now as naturally complimentary. Kudos to both Katie and Brian.

  2. George Santos on April 10, 2013 at 7:55 pm

    Excellent Interview and I particularly like the dynamic and ever changing nature of the business Katie is in and her desire to constantly seek to improve their services and implement change through the process of testing, measuring, gathering feedback.
    Thank you both for sharing this!

    • Katie Iorio-Martin on April 24, 2013 at 3:43 pm

      You are welcome George. There are many amazing people who have contributed to the Dale Carnegie organization evolving over the 100 years the company has existed. I have the pleasure of also having a truly talented group people on our team! Katie

      • Brian Lucas on April 24, 2013 at 5:00 pm

        I think Katie meant George and not Brad. Just a simple typo. Thanks for commenting George.

  3. Erik on April 11, 2013 at 12:27 am

    Brian, you know to take a subject and expand upon it with other. I’m always excited to see what you come up with next. Time for us to sit down and discuss your findings in length.

  4. Jamie Brown on April 23, 2013 at 8:01 pm

    This was a really sharp interview. I wish I could sound as good as Katie did when I have to give a presentation or even a phone call with a client. I was undecided about the training until I read this. I think I am going to sign up now. Thanks Katie! Just one question were you born with this ability to communicate or did you develop it?

    • Katie Iorio-Martin on April 24, 2013 at 3:49 pm

      Jamie – we do tend to be tough on ourselves, don’t we? As an introvert, I work hard at communicating at all levels. Repetition, practice and coaching certainly make a difference as well. I believe that is why so many people attribute taking a Dale Carnegie Program to their success. Find some way to practice, such as a community organization, and you will find a groove for yourself. Katie

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